Most people think that a brand is just a logo, but it’s actually so much more. Your brand is how the world perceives you, and this is informed by the way you word your mission, the pictures you choose, and even the colors and fonts you use on your website. This should then be consistent across all of your platforms and communications.
We want to help your brand clearly communicate to the world that not only is the work you do is important and compelling, but it’s something people want to be a part of and share with others.
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Most people think that a brand is just a logo, but it’s actually so much more. Your brand is how the world perceives you, and this is informed by the way you word your mission, the pictures you choose, and even the colors and fonts you use on your website. This should then be consistent across all of your platforms and communications.
We want to help your brand clearly communicate to the world that not only is the work you do is important and compelling, but it’s something people want to be a part of and share with others.
This is where our orphan care experts audit
your current brand (It's okay if you don't have one yet, we can start from scratch!) and conduct market research. We study your organization and take time to listen to you about your why, your how, and your heart behind the work you do.
This is where we work together to make new branding decisions or make slight tweaks and changes. This could include logos, fonts, color schemes, photos, mission statements, tag lines, and personality or online presence.
We want to make your brand as appealing as possible all in an effort to capture people’s attention and keep them engaged in your mission.
Now that you have a clear message, appealing aesthetics, and effective language in mission, taglines, and personas, our team will lay out a path forward to apply this brand consistently across all of your platforms and communications.
We will supply you with a Branding Guide Document, all logo assets, fonts, colors and documents and coach you on how/when/where to use your new brand!
"Archibald Productions was a critical part of our rebrand. We had a name, and a vague idea of what we wanted. Whitney interviewed us thoroughly, and
then began creating something that was better than we could have imagined.
She iterated and revised until it was
perfect and felt like it was a good
reflection of who we are and
what we want to
convey to the world."
- Jonathan Ramirez